The 2008 Aston Martin DBS is the car that Aston CEO Dr. Ulrich Bez describes as “thunder and lightning.” Aston Martin must achieve the prestige of Ferrari to survive as an influential manufacturer of sports cars, and that means the DBS must measure up against the Ferrari 599 GTB Fiorano.
A Surprising Start
For the DBS, Aston Martin presents you with a plastic controller topped with a crystal, described as an ECU ??†Emotion Control Unit. (Well, it’ll be stainless steel and a sapphire if you actually pay the $265,000.) It slots into the center of the starter
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